You rarely see wildlife advocates protesting window construction. Why not? Windows kill upwards of a billion wild birds in America alone each year. (That’s not a typo: billion with a ‘b.’) It’s as if we’re primed to think the carnage isn’t so bad because there was no malintent; no one went out and purposefully killed a billion birds. Yet the result for the birds is sadly the same: our windows are among the biggest wildlife slaughterers on the planet.

Fortunately, we don’t have to take out our windows or keep the blinds down all the time. There are now glass brands like Ornilux that to us are transparent to the human eye, but that birds can actually see. And some cities are even requiring new buildings to be constructed with them. Learn more from Ornilux’s Lisa Schon as she discusses with Toni Okamoto and Paul Shapiro how her business is doing good.

American Bird Conservancy on bird-friendly glass and related issues