You’ve likely heard the Biblical story in which a small amount of fish were multiplied to feed thousands. Well, in 2020, Lou Cooperhouse is literally multiplying the fish—or at least their cells—in the hopes of again feeding the masses, and saving our planet at the same time.

Lou’s company, BlueNalu, has raised millions of dollars to culture fish cells into real fish meat that looks and performs just like conventional fish, but without the mercury, microplastics, nor oceanic exploitation.

Perhaps most interesting about Lou is that unlike many other cultivated meat startup founders, Lou doesn’t come from a background of animal or environmental advocacy. Indeed, as you’ll hear in this interview, Lou worked for decades in the conventional food industry, including making chicken nuggets for ConAgra, before deciding to change course and start making meat without animals.