If you’ve been reading food and ag tech headlines lately, you might think alternative meat is collapsing. Startups shutting down, layoffs, funding drying up…doom everywhere. 

In this conversation, Bruce and I focus on the state of the plant-based and cultivated meat industries today, why he believes the critics are misguided, whether China will lead this race, how to respond to the new cultivated meat bans like those newly passed in Florida and Alabama, and critically: what it will take for alt-protein to no longer be alt.