If you’re interested in the plant-based world, you likely know Colleen Patrick-Goudreau’s name, since Colleen is essentially a brand unto herself, often known as the Joyful Vegan. In fact, The Joyful Vegan is the name of her latest (and 7th) book. A long-time advocate for pragmatic and friendly animal advocacy, Colleen has built her own empire of revenue streams that allow her to earn money by putting out her positive message of compassion and joy into the world.