The man who brought you Oscar Mayer’s Lunchables and other notable products such as Slim Jim is now hoping you’ll buy his soy-based meats. After spending 30 years in the meat industry, Rody co-founded and is the CEO of Improved Nature. You might not have heard as much about Rody’s food tech start-up as some of the more well-publicized names in the field, but he’s already raised millions of dollars and is selling in the US and abroad.