Hear from Joe in this new interview about his journey from working at Ferari to founding a guitar company to now founding and running a company whose goal is, just like Dr. Seuss’s Lorax, nothing short of saving the trees.

Black pollution is the new green in India, as Bharti Singhla points out in this episode. A chemical engineer, Bharti’s the executive vice president of strategy for Chakr.in–a start-up founded in 2015 that’s innovating a way to clear the air in a nation that according to the WHO has 14 of the 15 most polluted cities on the planet.