This is a special episode, because the guest holds many interesting titles for our purposes: Toni Okamoto is the founder of Plant Based on a Budget, a successful author, the creator and former co-host of this podcast, and...she happens also to be my wife. And Toni has a new book coming out! This is her third cookbook, entitled The Friendly Vegan Cookbook, which is coauthored with Toni's business partner and friend Michelle Cehn.

When this podcast was first launched in 2018, the very first guest was Whole Foods Market CEO and co-founder John Mackey. In that episode, we talked about his book Conscious Capitalism. Well, John has a new book out now, Conscious Leadership, and to commemorate our 50th episode, he rejoins the podcast for a second conversation and rest assured, John does not disappoint.

But what if it were possible to make meat alternatives with a different species than one of those three? In fact, a species so different it’s not even a plant at all. That’s exactly what Kimberlie Le of Prime Roots is doing.

In this interview, we hear from Good Dot CEO Abhishek Sinha, a man who by his own description was an animal-loving government bureaucrat who decided he wanted to do more for animals with his career. And as a result, he claims he’s happier and more fulfilled today than he’s ever been before. You already know there’s a plant-based meat revolution happening in the US, Europe, and China. Now get ready to hear about how it’s unfolding on the Asian subcontinent too.

As you’ll hear in this interview with company founder Roger Lienhard and CEO Kees Kruythoff (former CEO of Unilever North America), they intend to use their extensive food industry experience and massive capital to revolutionize the chicken industry. And it will all begin with a new, all-natural plant-based chicken that contains only four to six ingredients and, they say, will be cheaper than chicken within three years.

Today, everyone knows what plant-based meat is and chances are they’ve at least tried it. In many ways, those people have Seth Tibbott to thank. Seth, who in 1980 founded Turtle Island Foods (maker of the iconic Tofurky brand) and served as its CEO for more than three decades, is now releasing his autobiography: In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool.

You already know about plant-based meat. You’re also familiar with meat grown from animal cells, often called cultivated meat or clean meat. But have you ever heard of making protein—and therefore the building blocks of meat—straight out of thin air?

In many ways, Ryan Bethencourt is an OG of the biotech alt-protein scene. As a cofounder of biotech accelerator Indiebio, he was part of the team that wrote the first-ever investor checks to now well-known names in the field, including Memphis Meats, Clara Foods, and Geltor. In addition to Ryan’s pioneering work to incubate and fund companies seeking to create more sustainable protein sources, he’s now the cofounder of his own startup, Wild Earth.

Clara Foods has since raised $50 million in venture capital, and the company is about to commercialize its first products. It’s an inspirational tale, and one that proves you need not be a superhuman to do something truly super for the world.

You’ve likely heard the Biblical story in which a small amount of fish were multiplied to feed thousands. Well, in 2020, Lou Cooperhouse is literally multiplying the fish—or at least their cells—in the hopes of again feeding the masses, and saving our planet at the same time. Lou’s company, BlueNalu, has raised millions of dollars to culture fish cells into real fish meat that looks and performs just like conventional fish, but without the mercury, microplastics, nor oceanic exploitation.

Plastic is amazing at doing so many things—except going away. As the planet increasingly swims in humanity’s plastic garbage (nearly none of which gets recycled and virtually all of which will last for centuries), Lori Goff is betting that biotech will be part of the solution to creating functional plastic alternatives that are so biodegradable you can eat them.

What if you could make coffee out of agricultural byproducts, like watermelon seeds and sunflower seed husks? Think it wouldn’t taste as good? Well, according to a Seattle-based startup called Atomo, they’ve not only recreated the exact taste of coffee, but they go on to claim that in blind taste tests of their brew vs. Starbucks, 7 out of 10 people preferred the taste of their so-called molecular coffee.

What do you get when you combine a Google leader, a dairy industry executive, and an engineer? Apparently, if you’re in Singapore, you get a new startup producing real cow’s milk– without the cow: TurtleTree Labs.

The man who brought you Oscar Mayer’s Lunchables and other notable products such as Slim Jim is now hoping you’ll buy his soy-based meats. After spending 30 years in the meat industry, Rody co-founded and is the CEO of Improved Nature. You might not have heard as much about Rody’s food tech start-up as some of the more well-publicized names in the field, but he’s already raised millions of dollars and is selling in the US and abroad.

For a lot of people, when they walk by someone who’s homeless, their inclination may be to look the other way. One day for Jasmine Crowe, however, she not only didn’t look the other way; she saw a profitable business opportunity in helping connect the hungry with perfectly good food the rest of us are throwing away.

In this interview, Josh talks about how he tries to remain calm and resilient in the face of both success and adversity. He talks about why he doesn’t believe the headlines about his own company, both when they’re good and when they’re bad, since neither may be right. And he talks about what types of companies he wants new food entrepreneurs to start.

Ryan Pandya and Perumal Gandhi were both in their early 20s when they were e-introduced to each other by another person they’d never meet in person either, Isha Datar. A series of online chats led to the idea of jointly creating a company that would put cows out to pasture by making real dairy proteins without the involvement of a single cow.

You’ll hear in the interview just why the shrimp industry is in such need of improvement and how Sandhya is aiming to foment a cellular aquaculture revolution via her new business. We also discuss her thoughts on what such meat ought to be called, how the Asian entrepreneurial scene differs from that in the US, and more.